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Owner, Brenda Wilson, awarded 2020 Influencer by Hong Kong Living


The Hong Kong Living Influencer Awards recognises 50 of the city’s most influential individuals. These award honourees span across multiple industries including art and design, health and wellness, entrepreneur, dining and charity.

Through their actions, this year’s influencers have gone about changing the way we think about food, the sharing economy, new approaches to health and wellness and how they have overcome hardship to not just survive, but thrive in the face of adversity.

These are stories of perseverance, leadership and driving innovation at a time of great social change. This is the true power of influence. The ability to inspire teams to think outside the box, the ability to keep the lights on when business has been turned on its head and the ability to keep customers engaged when we’re cooped up from the outside world.

One dominant theme running throughout this year is the ability to adjust and adapt and embrace the power of teamwork. As many of this year’s influencers will attest, success is never guaranteed and you never know when the whole world could change – 2020 has proven that.

Entrepreneur award winning honoree: Brenda Wilson, Swoon Soirées 

Hong Kong can be a tough market to succeed. But against all odds, Swoon Soirées has found mainstream success and will be celebrating its fifth business anniversary this year. Founded by Brenda Wilson when there was little in the way of party supplies available in the local market, Swoon Soirées constantly seeks out on-trend, high quality and whimsical partyware from around the world.

“We keep our costs down by only operating an online boutique,” explains Wilson. “This has helped us weather several storms.” To manage the chaos of 2020, she has had to change her business tactics several times. “My roles have changed dramatically from business owner to full-time teacher and mum, and back again,” she says. “Keeping priorities clear can be hard because you can’t have it all, but acknowledging that is a healthy start.”

The biggest lesson she has learned this year is to always look for the silver lining. The pandemic may have slowed things down, but Wilson remains hopeful for the future. “We are excited to launch a variety of new products, enhance the customer experience on our e-commerce site and hopefully capture the imagination of new customers and our existing clients who love us.”

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